Woolworths experienced steady growth throughout the 20th century and began to diversify its business, closing the last of its variety stores in the 1980s to focus on its portfolio of other retail brands. Since 2012, Woolworths has undergone significant consolidation, divesting its shopping centre, electronics retailing, home improvement, fuel retailing, liquor retailing and hospitality businesses to concentrate on supermarket retail.

Woolworths currently owns Woolworths Supermarkets, customer loyalty program Everyday Rewards and discount department store Big W in Australia and the Countdown, SuperValue and FreshChoice supermarkets in New Zealand.

(Wowtimes) Woolworths’s history andachievements

• 1924: Woolworths Stupendous Bargain Basement opened for business in Sydney's Imperial Arcade.
• 1927: Woolworths became a ‘chain’ when the second store opened.
• 1929: Woolworths opened its first store in New Zealand, until by the end of 1933 it had 23 stores in total.
• 1933: The first store in Melbourne was opened
• 1940: Woolworths had a store in every state in Australia.
• 1955: Woolworths opened its 200th store, in the Civic Centre in Canberra.
• 1957: Woolworths began to diversify from variety retailing when it opened its first food store at Dee Why, Sydney.
• 1960: The company further diversified in 1960, opening it first purpose-built supermarket at Warrawong, purchasing the Rockmans chain of women's clothing stores and commencing selling liquor at some outlets.
• 1973: Woolworths introduced the first range of Own Brand products.
• 1976: The company started to open discount department stores under the brand Big W.
• 1985: Woolworths became the largest food retailer in Australia.

• 1996: Woolworths entered the petrol retailing market, initially with wholly-owned "Plus Petrol" outlets located in shopping centre parking lots.
• 1998: Woolworths expanded its liquor retailing portfolio with the acquisition of the Dan Murphy's liquor barn stores.
• 2004: Woolworths moved into the hotel industry in 2004 by acquiring 75% of the Australian Leisure and Hospitality Group (ALH) and the Taverner Hotel Group in 2005.
• 2006: Woolworths opened the first Croma store in Mumbai, India. Croma is India’s first chain of multi-brand outlets for consumer electronics and durable products.
• 2009: Woolworths entered a joint venture with the U.S. home improvement retailer.
• 2012: Woolworths placed 69 shopping centres it owned into a real estate investment trust known as Shopping Centres Australasia Property Group (SCA Property Group)
• 2019: Woolworths launched a stand-alone media business called Cartology to communicate with supplier partners and customers.
• 2020: Woolworths and pet insurance company PetSure signed a deal to launch a new joint venture called PetCulture. The online business would sell pet insurance, pet food and pet-related products, and veterinary services. Woolworths owns 60% of the venture.

According to Wikipedia