[WorldKings – World Almanac Events 2022] 137th anniversary of the establishment of Crayola LLC (March 31, 1885 – March 31, 2022)

31-03-2022

(worldkings.org)Crayola LLC, formerly the Binney & Smith Company, is an American manufacturing company, specializing in art supplies. It is known for its brand Crayola and best known for its crayons. The company is based in Forks Township, Northampton County, Pennsylvania. Since 1984, it has been a wholly owned subsidiary of Hallmark Cards.

 

 

Crayola brand crayons were the first kids' crayons ever made, invented by cousins, Edwin Binney and C. Harold Smith. The brand's first box of eight Crayola crayons made its debut in 1903. The crayons were sold for a nickel and the colors were black, brown, blue, red, purple, orange, yellow, and green. The word Crayola was created by Alice Stead Binney (wife of Edwin Binney) who took the French words for chalk (craie) and oily (oleaginous) and combined them.

Originally an industrial pigment supply company, Crayola soon shifted its focus to art products for home and school use, beginning with chalk, then crayons, followed later by colored pencils, markers, paints, modeling clay, and other related goods. All Crayola-branded products are marketed as nontoxic and safe for use by children. Most Crayola crayons are manufactured in the United States.

 

 

Crayola also produces Silly Putty and a line of professional art products under the 'Portfolio Series brand', including acrylics, watercolor, tempera, and brushes.

Crayola, LLC claims the Crayola brand has 99% name recognition in U.S. consumer households, and says its products are marketed and sold in over 80 countries Today, there over one hundred different types of crayons being made by Crayola including crayons that sparkle with glitter, glow in the dark, smell like flowers, change colors, and wash off walls and other surfaces and materials.

Other Events:

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