[WorldKings – World Almanac Event 2023] 32nd anniversary of establishment of Lexus (September 1, 1989 – September 1, 2023)

01-09-2023

(Worldkings.org) Lexus has ranked among the 10 largest Japanese global brands in market value. Lexus is headquartered in Nagoya, Japan. Operational centers are located in Brussels, Belgium, and Plano, Texas, United States.

 

 

Lexus is the luxury vehicle division of the Japanese automaker Toyota. The Lexus brand is marketed in more than 70 countries and territories worldwide and is Japan's largest-selling make of premium cars. It has ranked among the 10 largest Japanese global brands in market value.

Lexus is headquartered in Nagoya, Japan. Operational centers are located in Brussels, Belgium, and Plano, Texas, United States.

 

 

Created at around the same time as Japanese rivals Honda and Nissan created their Acura and Infiniti luxury divisions respectively, Lexus originated from a corporate project to develop a new premium sedan, code-named F1, which began in 1983 and culminated in the launch of the Lexus LS in 1989. 

Subsequently, the division added sedan, coupé, convertible and SUV models. Lexus did not exist as a brand in its home market until 2005, and all vehicles marketed internationally as Lexus from 1989 to 2005 were released in Japan under the Toyota marque and an equivalent model name. 

 

 

Other event:

- Happy 46th birthday of Ordet Animation Studio founder - Yutaka Yamamoto (September 1, 1974 - September 1, 2023)

According to en.wikipedia


Bee (Collect) - WORLDKINGS (Source of photos: Internet)

 

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