[WorldKings – World Almanac Event 2023] 141st anniversary of establishment of Beiersdorf AG (March 28, 1882 – March 28, 2023)


(WorldKings.org) Beiersdorf AG is a German multinational company that manufactures and retails personal-care products and pressure-sensitive adhesives.

The Company operates through two business segments: Consumer and tesa. The Consumer business segment provides skin and beauty care products, such as all-purpose skin creams, face, body and hand creams, lip care sticks, deodorants, soaps, shampoos, adhesives and other bandages, among others.

The brand portfolio includes NIVEA, Eucerin and La Prairie, which constitute the Company’s core brands, as well as regional and local brands, such as Hansaplast, Labello, Florena and Hidrofugal, among others.



The tesa business segment is involved in developing, manufacturing and marketing self-adhesive products and solutions for industry, craft businesses and consumers under the tesa brand. The Company also has its own research and development department.

Although its shares are publicly listed, Beiersdorf is controlled by Maxingvest AG (parent company of Tchibo), which directly owns 50.49% of shares.



Beiersdorf is a global company with more than 160 affiliates worldwide. Its headquarters are located in Hamburg, Germany, as well as their research centre where new products are developed. Europe is the key market with 58 locations but the company keeps building its presence in markets around the world. The site in Vienna is being developed to a center for Central and Eastern Europe. Regional research centers are located in Wuhan (China) and Silao (Mexico) so the scientists can respond more effectively to the needs of the local markets.

According to en.wikipedia.org and reuters.com


Bee (Collect) - WORLDKINGS (Source of photos: Internet)


towerWorldKings journeys
CAMBODIA BOOK OF RECORDSWorld Records University