The company has operated a franchised distribution system since 1889. The Company largely produces syrup concentrate, which is then sold to various bottlers throughout the world who hold exclusive territories. The company owns its anchor bottler in North America, Coca-Cola Refreshments.
In July 1886, pharmacist John Stith Pemberton from Columbus, Georgia invented the original Coca-Cola drink, which was advertised as helpful in the relief of headache, to be placed primarily on sale in drugstores as a medicinal beverage, Pemberton continued mixing experiments and reached his goal during the month of May, the new product as yet unnamed nor a carbonated drink was ready for the market and was made available for sale. Pemberton's bookkeeper, Frank M. Robinson, is credited with naming the product and creating its logo. Robinson chose the name Coca-Cola because of its two main ingredients (coca leaves and kola nuts). John Pemberton had taken a break and left Robinson to make and promote, as well as sell Coca-Cola on his own. He promoted the drink with the limited budget that he had, and succeeded.
In 1889, American businessman Asa Griggs Candler completed his purchase of the Coca-Cola formula and brand from Pemberton's heirs. In 1892, the Coca-Cola Company was formally founded in Atlanta by Candler. By 1895, Coca-Cola was being sold in every state in the union. In 1919, the company was sold to Ernest Woodruff's Trust Company of Georgia.
Coca-Cola's first ad read "Coca Cola. Delicious! Refreshing! Exhilarating! Invigorating!"
Nowadays, Coca-Cola is ranked the number one soft drink, repeatedly, internationally, and has notoriety as the first soft drink consumed by astronauts in space. Coca-Cola employs a diverse range of integrated marketing communications to advertise through direct marketing, web-based media, social media, and sales promotions.
According to en.wikipedia.org