[WorldKings – World Almanac Event 2021] 109th year anniversary of founding Paramount Pictures Corporation (May 8, 1912 – May 8, 2021)


(WorldKings.org) 109th year anniversary of founding Paramount Pictures Corporation from May 8th 1912 to May 8th 2021.



Paramount Pictures Corporation (also known simply as Paramount) is an American film studio and subsidiary of ViacomCBS. It is the fifth oldest film studio in the world, the second oldest film studio in the United States, and the sole member of the "Big Five" film studios still located in Los Angeles.



The company's headquarters and studios are located at 5555 Melrose Avenue, Hollywood, California, United States. Paramount Pictures is a member of the Motion Picture Association (MPA).

Paramount Pictures was established in 1912 by Adolph Zukor, who had been an early investor in nickelodeons. With partners Daniel Frohman and Charles Frohman he planned to offer feature-length films that would appeal to the middle class by featuring the leading theatrical players of the time.


Adolph Zukor


In 1916, Zukor maneuvered a three-way merger of his Famous Players, the Lasky Company, and Paramount. Zukor and Lasky bought Hodkinson out of Paramount, and merged the three companies into one.



The new company Lasky and Zukor founded, Famous Players-Lasky Corporation, grew quickly, with Lasky and his partners Goldwyn and DeMille running the production side, Hiram Abrams in charge of distribution, and Zukor making great plans.



The distinctively pyramidal Paramount mountain has been the company's logo since its inception and is the oldest surviving Hollywood film logo. In the sound era, the logo was accompanied by a fanfare called Paramount on Parade after the film of the same name, released in 1930. Legend has it that the mountain is based on a doodle made by W. W. Hodkinson during a meeting with Adolph Zukor. 


 W. W. Hodkinson


On December 16, 2011, an updated logo was introduced with animation done by Devastudios, Inc. The new logo includes a surrounding mountain range and the sun shining in the background.

According to en.wikipedia


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