Fisher-Price is an American company that produces educational toys for infants, toddlers, and children, headquartered in East Aurora, New York. Fisher-Price has been a subsidiary of Mattel since 1993. It was founded on June 19, 1930 by Herman Fisher and Irving Price.
Fisher-Price has created approximately 5,000 different toys since the early 1930s. One of Fisher-Price's best-known lines is Little People toys, which includes people and animal figures along with various play sets such as a house, farm, school, garage and vehicles. The figures, which originally were wooden peg-style characters, are now molded of plastic and have detailed features.
In addition to Little People, some of the toys and toy brands that have remained popular for many years include Power Wheels, View-Master, Rescue Heroes, the Chatter Telephone, and the Rock-a-Stack. Other brands marketed under the Fisher-Price name over the years include Disney, Sesame Street, Dora the Explorer, and See 'n Say.
Fisher-Price also designs and sells infant care products and has begun developing electronic toys for preschoolers.
According to en.wikipedia