Creating an image almost ten times larger than the previous record holder, the mosaic was made using a staggering 72,933 empty Coca-Cola, Coca-Cola Zero and Schweppes Soda glass bottles.
The resulting mosaic had a total surface area of 250 square metres.
The record attempt took place at the company’s annual sales conference in Kamchia, Bulgaria, with official Guinness World Records adjudicator Glenn Pollard on hand to officiate.
A total of 545 Coca-Cola employees worked together for over two hours to create the giant image of the iconic Coca-Cola bottle which featured the word ‘BULGARIA’ down the middle.
Svetoslav Atanasov, General Manager of Coca-Cola HBC Bulgaria, commented on the accomplishment: “Achieving a Guinness World Records title is an impressive event by itself, but what adds an even bigger value to it is the community element. I’m happy to see our employees working together to support the young people and the local community of Varna.”
As well as setting a Guinness World Records title, those involved in the attempt also raised funds for the Varna – European Youth Capital initiative, which focuses on promoting social innovation and entrepreneurship in young adults.
Previously the largest glass bottle mosaic consisted of 7,420 bottles and was achieved by HOMEX Co., Ltd. (Japan) at Toyota Ecoful Town, in Toyota, Aichi, Japan, on 31 August 2014.
According to Guinnessworldrecords.com