[WORLDKINGS] Journey to seek extraordinary record holders around the world (P.98) – Ralph Lauren (USA): Fashion designer of sportsmanship and luxury.

16-09-2020

(WorldKings.org) Ralph Lauren (born October 14, 1939) is an American fashion designer, philanthropist, and billionaire businessman, best known for the Ralph Lauren Corporation, a global multibillion-dollar enterprise.

Ralph Lauren was born in The Bronx, New York City, to Ashkenazi Jewish immigrants, Frieda (Cutler) and Frank Lifshitz, an artist and house painter, from Pinsk, Belarus. He is the youngest of four siblings.

Lauren attended day school followed by the Manhattan Talmudical Academy, before eventually graduating from DeWitt Clinton High School in 1957. He went to Baruch College, at the City University of New York (CUNY) where he studied business, although he dropped out after two years.

From 1962 to 1964 he served in the United States Army and left to work briefly for Brooks Brothers as a sales assistant before becoming a salesman for a tie company. The Ralph Lauren Corporation started in 1967 with men's ties. At 28 years old, Lauren worked for the tie manufacturer Beau Brummell, where he convinced the company's president to let him start his own line.

Drawing on his interests in sports, Lauren named his first full line of menswear 'Polo' in 1968. In 1971, Ralph Lauren Corporation launched a line of tailored shirts for women, which introduced the Polo player emblem to the world for the first time, appearing on the shirt's cuff. The first full women's collection was launched the following year.

In 1972, the Ralph Lauren Corporation introduced a signature cotton mesh Polo shirt in various colors. Featuring the polo player logo at the chest, the shirt became emblematic of the preppy look—one of Ralph Lauren's signature styles. The tagline for the ad campaign was: "Every team has its color – Polo has seventeen."

The first Ralph Lauren fragrances, produced by Warner-Lauren, Ltd. were launched at Bloomingdale's in March 1978. This was the first time that a designer has introduced two fragrances – one for men and one for women – simultaneously. The company entered the European market, and went international, in 1981 with the opening of the first freestanding store for an American designer on New Bond Street in the West End of London, England.

According to en.wikipedia.org


Mihan (Collect and edit) (World Records Union - WorldKings.org)

 

towerWorldKings journeys
islandvilalage
WCSA
ASEAN BOOK OF RECORDSASIA BOOK OF RECORDS
CAMBODIA BOOK OF RECORDSWorld Records University
worldmark