Royal Enfield is an Indian multinational motorcycle manufacturing company headquartered in Chennai, Tamil Nadu, India. It has a tag of "the oldest global motorcycle brand in continuous production" manufactured in factories in Chennai in India. Licensed from Royal Enfield by the indigenous Indian Madras Motors, it is now a subsidiary of Eicher Motors Limited, an Indian automaker.
First produced in 1901, Royal Enfield is the oldest motorcycle brand in the world still in production, with the Bullet model enjoying the longest motorcycle production run of all time.
After the Indian Independence Act 1947 the new government looked for a suitable motorcycle for its army to patrol the country's border. In 1952 the Royal Enfield Bullet was chosen as the most suitable bike for the job. In 1954, the government ordered 800 in units of the 350 cc model.
Royal Enfield launched a new lineup of cruiser motorcycles on 6 November 2020. It replaced the Thunderbird 350 and 350X series which were discontinued earlier that year. It uses a 349 cc single cylinder engine featuring a single overhead camshaft system (SOHC), and a completely new engine with fewer moving parts than the 346 cc of the Classic 350. It is the first Royal Enfield to offer the Tripper Navigation system.