(EURI) Journey to promote records in Europe (P.499) Zero Zero Festival: Europe’s first festival dedicated entirely to non-alcoholic craft beer

23-07-2026

(Worldkings.org) Zero Zero Festival is Europe’s first festival dedicated entirely to non-alcoholic craft beer, held in Saski Garden (Ogród Saski), Warsaw, Poland from 17–19 July 2026. The event represents a significant milestone for the European brewing industry, as it is the first large-scale festival on the continent focused exclusively on 0.0% craft beer, reflecting the rapid growth of the “NoLo” (No Alcohol–Low Alcohol) movement and the broader trend toward mindful drinking and healthier lifestyles. TVP World coverage of the festival and Poland’s NoLo market

The festival was organized by Stowarzyszenie Wolny Kraft (Free Craft Association), the team behind the Warsaw Beer Festival and the Hero of Zero non-alcoholic beer competition, in cooperation with Ogród Błękitny. Over the course of three days, the festival offered free admission to the public and brought together numerous Polish craft breweries showcasing a wide range of alcohol-free styles, including IPA, porter, sour ale, and experimental brews made with ingredients such as matcha. In addition to beer tastings, the program included expert discussions, meet-the-brewer sessions, consumer voting for favorite beers, live music performances, outdoor film screenings, and a dedicated street-food zone, creating a cultural event designed for both beer enthusiasts and visitors who do not consume alcohol. Event program and festival details

 

The launch of Zero Zero Festival is closely tied to the remarkable expansion of Poland’s alcohol-free beer sector. According to industry figures cited by the organizers, non-alcoholic beer now accounts for approximately 8.1% of the entire Polish beer market, making Poland one of Europe’s strongest NoLo markets. The segment has continued to grow even as sales of traditional beer have declined. The most recent Hero of Zero competition featured more than 160 non-alcoholic beers, highlighting the increasing diversity and sophistication of alcohol-free craft brewing in the country. These market conditions helped position Poland as the natural host for Europe’s first festival devoted exclusively to non-alcoholic craft beer. Market statistics and competition figures

More than a beer festival, Zero Zero Festival demonstrates how the beverage industry is adapting to changing consumer preferences, where flavor, craftsmanship, and social experience are becoming more important than alcohol content. By pioneering Europe’s first non-alcoholic craft beer festival, Poland has established a new reference point for the future development of the NoLo sector across the continent.

According to the Internet

 

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