After John Hannon disappeared during a voyage to procure cacao beans in 1779, James Baker assumed full ownership of the business in 1780 and renamed it the Baker Chocolate Company. Under Baker's leadership and later that of his descendants, the company expanded its production capacity and became one of the most influential chocolate manufacturers in the United States.

During the 19th century, the company achieved further prominence under Walter Baker, whose name became closely associated with the brand. In 1852, company employee Samuel German developed German's Sweet Chocolate, a sweeter baking chocolate that later inspired the famous German chocolate cake. Baker's Chocolate also became known for its iconic "La Belle Chocolatière" trademark, one of the oldest continuously used commercial trademarks in the American food industry.

Today, Baker's Chocolate is owned by The Kraft Heinz Company and continues to specialize in baking chocolate products, including unsweetened baking chocolate, semi-sweet chocolate, and cocoa. With a documented history spanning more than 260 years, Baker's Chocolate is widely recognized by historians and food industry sources as the oldest continuously operating chocolate brand in the Americas and one of the oldest chocolate brands in the world.

According to the Internet