Africa Sports Expo is a large-scale continental sports exhibition and trade fair held annually in Casablanca, Morocco. It brings together the full ecosystem of sport in Africa, including sports federations, professional clubs, equipment and apparel manufacturers, technology companies, startups, investors, event organizers, policymakers, and the general public. The expo functions as both a professional industry platform and a public-facing event, combining business, innovation, networking, education, and live sports experiences under one roof.

Unlike single-sport tournaments or fan festivals, Africa Sports Expo is designed to represent the entire sports industry value chain. Over several days, exhibitors showcase sports equipment, infrastructure solutions, fitness and wellness products, digital and sports-tech innovations, and services related to training, management, and major sporting events. Alongside the exhibition floor, the event hosts conferences, panel discussions, and professional forums focusing on topics such as sports development in Africa, careers in sport, infrastructure investment, innovation, and the economic impact of major competitions.

Africa Sports Expo is considered the largest sports expo in Africa primarily because of its scale, diversity, and reach. Recent editions have featured around 180 exhibitors from roughly 20 countries, covering Africa, Europe, and other regions, and have attracted nearly 30,000 visitors over a three-day period. The event spans a large exhibition area of approximately 15,000–18,000 square meters, a footprint that surpasses other sports-focused trade fairs on the continent. No other African sports expo consistently combines this number of exhibitors, international participants, and visitors in a single event.

Another reason it holds this title is its continental and international positioning. Africa Sports Expo is often scheduled alongside major sporting moments, such as the Africa Cup of Nations, which amplifies attendance and visibility. It also regularly features a guest country of honor and strong participation from international brands, reinforcing its role as the main meeting point where African sports markets connect with global industry players.

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