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[WORLDKINGS] Journey to seek extraordinary record holders around the world (P.39) – Paul Rand (USA) : Modernist master and iconic graphic designer.

07-09-2020

(WorldKings.org) Paul Rand (born Peretz Rosenbaum; August 15, 1914 – November 26, 1996) was an American art director and graphic designer, best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT. He was one of the first American commercial artists to embrace and practice the Swiss Style of graphic design.

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