Department of International Trade Promotion has run the E-Market platform on Thaitrade.com. Having served as an electronic marketplace for b2b segment since 2011, The site connects Thai sellers, particularly SMEs, and international buyers. In the fiscal year 2016, the Thaitrade.com has 24,211 new members (1,191 of which are new sellers, while 23,020 are new buyers.) The number of active users of Thaitrade.com has amounted to 1,123,611 in 2016 (totally, there were 5,661,004 users since the launch until the fiscal year 2016.)
The operating results of Thaitrade.com have reflected a series of DITP’s endeavors on online trade development. Buying requests have been systematically managed to assist the browsing of items that meet users’ demand and offer the best attributes among goods of similar category. The activity designed to provides support and guidance on members’ business transactions, or Smart Sourcing Service: 3S, was held. Addition, the site connects buyers and sellers via business matching activities held online and offline at trade shows and via walk-in. Results are monitored to ensure smooth transactions between buyers and sellers, ranging from buying to payment settlement. In the fiscal year 2016, the number of business matching via Thaitrade.com totaled 766 deals made by buyers from 61 countries. The value of business transactions derived through business matching reached 693.9 million baht. Goods receiving high interest include food and beverage, automobile and auto parts, souvenirs and home decorative items, furniture, gems and accessories.
With the ambition to accelerate the competencies of Thai SMEs to achieve comprehensive online commerce, the Smart Online SMEs (S.O.S) of Thaitrade.com revised a nomination for the WSIS Prize 2016 (World Summit of Information Society) in the category of Capacity Building. The nomination was selected by WSIS Forum, which comprises experts and specialists in IT and communication technology from across the world, as the project that benefits the society through the use of IT in the category that escalates the competitiveness of SMEs that achieved distinct online commerce results. Granted by the United Nations: ITU (International Telecommunication Union), the award recognizes ideas, works of projects that benefit communities, nations or humankind through the use of information or communication technology.
As changes of online shopping trends never ends, the Department of International Trade Promotion has never ceases to enhance and improve their online marketplace. The Thaitrade.com was uplifted from B2B (business to business) B2B2C (business to business to consumer) in order to facilitate purchases of small lot orders. The Thaitrade.com Small Order OK (Thaitrade.com SOOK) has expanded the scope of online services in a more comprehensive way, ranging from online payment to delivery. DITP is committed to enable the Thaitrade.com SOOK to fully serve as public services that helps Thai entrepreneurs to sell a small quantity of products internationally via online platform with the aim to answer the need of buyers who might want to try the product before placing a large order at a later time, basing on the development of “ Endless SOOK. We Export Happiness”.