The site serves as a digital hosting and distribution platform for Western, Asian, and Middle Eastern TV shows and movies obtained through partnerships with over 150 studios and content distributors globally including Metro-Goldwyn-Mayer, Disney, Warner Bros, Paramount, NBC Universal, Fox, CBS, BBC, Sony Pictures and Discovery.
iflix is currently available in 28 countries across Asia and Africa, including Malaysia, Indonesia, Philippines, Brunei, Thailand, Vietnam, Cambodia, Myanmar, Pakistan, Nepal, Bangladesh, Sri Lanka, Maldives, Saudi Arabia, Kuwait, Bahrain, Jordan, Iraq, Lebanon, Egypt, Sudan, Nigeria, Kenya, Ghana, Zimbabwe, Tanzania, Morocco and Uganda. As of December 2017, iflix has more than 6.5 million subscribers on its service.
iflix was founded by Patrick Grove, CEO of Catcha Group, Mark Britt and Evolution Media, a merchant bank focused on the media, sports, and entertainment industries. iflix was created for the rapidly growing, emerging middle-class population and their increasing demand for entertainment content. The company set out to address a certain set of conditions, which tend to exist universally across emerging markets – prevalence of piracy, inconsistent infrastructure, inconsistent quality and distribution of internet connectivity, expensive and limited mobile data, low paid television penetration, low credit-card penetration and a lack of familiarity with online payment options – through technology and commercial partnerships.
In April 2015, iflix announced the completion of a $30 million round of funding, led by leading international investment firm, Catcha Group and Philippine Long Distance Telephone Company (PLDT), the largest integrated telecommunications company in the Philippines. The company launched its service in Malaysia and the Philippines one month later, where they additionally announced the formation of its Advisory Board, composed of Hollywood business and creative leaders. By July, iflix recorded over 100,000 subscribers, becoming Southeast Asia's fastest growing Internet TV service. Within the 12-week trial phase of its official launch in Thailand in November, iflix drew close to 200,000 subscribers.
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