In January 2013, the firm announced it had succeeded in a US$11.2 billion deal to take over the conglomerate Fraser and Neave, adding to the group's portfolio of assets.
Thai Beverage Public Company Limited owns and distributes several significant brands, including Chang beer, Mekhong, and SangSom rum. It has significant operations in Europe, producing malt Scotch whisky, vodka, gin, and liqueurs at five distilleries in Scotland. Charoen Sirivadhanabhakdi, in early 2013, added Fraser and Neave, Limited, a food and beverage, brewing, property, and publishing industries conglomerate in Singapore, to his drinks and property empire.
Chang Beer, which started production in March 1995 at a brewery in the Bang Ban District of Ayutthaya Province, is the top-selling brand in Thailand. It managed to win 60 percent market share in Thailand after a hard market fight with the previous leading brand, Singha. In 2006, the company's beer market share was 49 percent, according to research company Canadean.