(Worldkings) Top 100 famous product of ASEAN (P27) - British India (Malaysia) - ASEAN fashion brand that has gone global.


(Worldkings.org ) - Established in 1994, British India is a fashion label calling Malaysia – not Britain or India – as its home. It was founded by Pat Liew, who has more than 30 years of experience in the retail industry under her belt.




Upon launching, the colonial era-inspired fashion brand had a cheeky tagline: "Presenting British India. An era of racism, oppression, injustice and nice outfits." Within months since its launch, the brand came out with 4 outlets in Malaysia and 4 in Singapore by the mid-1990s. The Singapore launch, Liew said, was a testbed for the brand's readiness for a global presence.







Since its launch more than 20 years ago, the Malaysian brand has expanded into other countries in Asia, with more than 40 outlets in Malaysia, Singapore, Thailand, and the Philippines.






Thu Phuong (collect ) - WORLD RECORDS UNION - WORLDKINGS ( source of photo : internet )


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