1841: born in Amsterdam, Netherland.
1864: bought De Hooiberg Brewery in Amsterdam.
1869: switched to use the Bottom Fermenting Yeast and in 1873, changed the name of the brewery to Heineken's Bierbrouwerij Maatschappi (HBM).
1886: Dr. H. Elliot, a pupil of the French chemist Louis Pasteur, developed the "Heineken A-yeast" in the Heineken laboratory.
1892: died in Amsterdam.
1917-1940: Henry Pierre Heineken managed the company and reach success in developing the techniques to maintain consistent beer quality during large-scale production.
1940-1971: Alfred Henry Heineken replaced his dad as the chairman and CEO of Heineken and he played an important role in Heineken's continued global expansion, and while he retired from the Executive Board in 1989, he maintained involvement with the company until his death in 2002.
2007/2008: merged with Scottish and Newcastle, became the 3rd brewer in revenue, behind AB-Inbev and Sab Miller.
2010: merged with FEMSA.
2014: sell its Czech operation to Molsoon Coors