Alan Michael Sugar, Baron Sugar (born 24 March 1947) is a British business magnate. He is also a media personality, politician and political adviser. According to the Sunday Times Rich List, Sugar became a billionaire in 2015. In 2016 they estimated his fortune at £1.15bn, and ranked him as the 95th richest person in the UK. In 2007, he sold his remaining interest in the consumer electronics company Amstrad, his largest business venture.
Sugar was chairman of Tottenham Hotspur from 1991 to 2001. Sugar appears in the BBC TV series The Apprentice, which has been broadcast annually since 2005 and is based on the US television show of the same name.
Sugar founded Amstrad (AMS (his initials) Trading) in 1968. The company began as a general importer/exporter and wholesaler, but soon specialised in consumer electronics. By 1970, the first manufacturing venture was underway. He achieved lower production prices by using injection moulding plastics for hi-fi turntable covers, severely undercutting competitors who used vacuum-forming processes. Manufacturing capacity was soon expanded to include the production of audio amplifiers and tuners.