[WORLDKINGS] World Best Academy – Magnum (Belgium): The best-selling ice cream bar brand in Great Britain

29-06-2020

(WorldKings.org) According to Statista, Magnum is the best-selling ice cream bar brand in Great Britain and France. In 2018, an estimated 12.4 million consumers in UK and 17.7 million customers in France

 

 

Magnum is a Belgian brand of ice cream bars owned by the British-Dutch company Unilever, originally developed and produced by Frisko in the Danish city Aarhus. It is sold as part of the Heartbrand line of products in most countries.

In Greece, the Magnum brand name is owned by Nestlé since 2005-2006 following the acquisition of Delta Ice Cream, so the Unilever ice cream uses the name Magic.

The ice cream today known as Magnum was developed in Aarhus, Denmark, in the late 80's and by Mogens Vigh-Larsen (1935-2019), the then-Technical Director of Frisko, which was back then an ice cream factory.

 

 

It was put into production in fall 1988 and originally manufactured by Frisko in Denmark. The original Magnum (later rebranded as Magnum Classic) consisted of a thick bar of vanilla ice cream on a stick, with a chocolate coating.

 

 

Starting in 1992, the company added Magnum Almond, Double Chocolate, and White amongst other flavours. In 2002, Magnum branched into frozen yogurt with their raspberry fruit swirl covered in milk chocolate.

 

 

Moments were introduced which were bite-size ice cream treats with caramel, chocolate, or hazelnut centres, followed later in the year by "mini", "crunchy" (with almonds), and "light".

 

 

According to Statista, Magnum is the best-selling ice cream bar brand in Great Britain and France. In 2018, an estimated 12.4 million consumers in UK and 17.7 million customers in France

 

According to Statista and en.wikipedia


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