At first glance it looks like any normal road in the middle of a quiet street.
But when this stretch of highway identifies pedestrians preparing to cross from one side to the other, it bursts into action with an interactive light-up display showing the safest route to walk and alerting drivers and cyclists of people in the road ahead.
The prototype has been commissioned by insurer Direct Line to showcase how urban streets could become reactive to save the lives of pedestrians in the future.
To put the theory and technology into practice, the insurer worked with University College London and urban design specialists Umbrellium to create this section of highway that can light-up like the advertising screens at Piccadilly Circus.
The working prototype is a 22-metre long section made up of a patchwork of LED panels.
Because it is fully adaptable, it means it can measure how many people are stood at the side of the road waiting to cross and adjust the width of the zebra crossing it creates through the panels.
This could be extremely useful outside schools and live sport and music events where large crowds are attempting to cross busy routes, Direct Line said.
The cameras can also detect when unusual risks occur, such as a child chasing a football into oncoming traffic.
According to Dailymail
Van Nguyen (collect ) - WORLD RECORDS UNION - WORLDKINGS ( source of photo : internet )