The Massachussets-based company, Fenugreen, aims to address this waste with its simple innovation, FreshPaper. Fenugreen was founded by two friends, Kavita M Shukla, inventor of FreshPaper, and Swaroop Samant, a medical doctor. Kavita developed and patented FreshPaper while in high school, after she stumbled upon its spices and botanicals in a medicinal hot drink given to her by her grandmother in India to prevent a reaction to contaminated tap water.
The five-inch square paper is comprised of edible organic botanical extracts, and is simply placed into refrigerator drawers, cartons, bags and containers with produce. With no zeolite, sodium permanganate, charcoal, or plastic, a sheet extends produce life by two to four times.
The simple magic happens thanks to a secret mix of herbs -- similar to what are used for medicinal purposes -- that inhibit bacterial and fungal growth, as well as degradative enzymes. Sheets can be used and reused over the course of two or three weeks and then composted.
The award-winning product has received international recognition for its potential to change how the world keeps its food fresh. It will retail at Whole Foods Market stores in packs of 8 sheets for $4.99.
According to treehugger.