WORLDKINGS - Worldkings News - Europe Records Institute (EURI) – Decathlon S.A.: World's largest sporting goods retailer

06-04-2021

(Worldkings.org) Today, Decathlon USA hosts its official grand opening event at its U.S. lab store in San Francisco, California. Decathlon, the world's largest sporting goods retailer, operates over 1,350 stores in 39 countries across the globe and is dedicated to making sports accessible to all by creating real value at true cost.

Decathlon S.A. is a French sporting goods retailer. With over 1647 stores in nearly 1000 cities in 57 countries and regions (Jan 2020), it is the largest sporting goods retailer in the world. The company manages the research, design, production, logistics and distribution of its products in house; partners with global suppliers; and markets their own brands directly to consumers in Decathlon-branded big-box stores.

The first Decathlon store opened in Lille, France in 1976, and began designing and manufacturing its own products 10 years later. Since then, Decathlon has created over 25 brands and continues to expand world-wide as the leading sports store with popular products such as the 2-Second Tent and the Easybreath® Mask, a full face mask designed for snorkeling. 

This vertical integration allows Decathlon to sell their own brands at prices far below what competing retailers do, while still driving innovation based on feedback from their millions of in-store customers. The company files up to 40 patents per year in developing innovative new products for its owned brands, and employs more than 85,000 people world-wide.

Today, Decathlon USA hosts its official grand opening event at its U.S. lab store in San Francisco, California. Decathlon, the world's largest sporting goods retailer, operates over 1,350 stores in 39 countries across the globe and is dedicated to making sports accessible to all by creating real value at true cost. The company offers sports lovers of all levels affordable, quality athletic gear in over 50 sports, ranging from cycling, running, and snowboarding, to fishing, basketball and golf. 

According to en.wikipedia

 

 


Taro (Collect & Edit) - WORLDKINGS (Source of photos : internet )

 

towerWorldKings journeys
islandvilalage
WCSA
ASEAN BOOK OF RECORDSASIA BOOK OF RECORDS
CAMBODIA BOOK OF RECORDSWorld Records University
worldmark